University Guidance is proud of the people it has supported thus far, with many students and parents taking the time to praise the service they received. Here are a selection of those comments.


“Phil Moss has been extremely supportive to my son since he started sixth form in 2011. He provided advice when my son was considering various university choices, and provided guidance when my son wrote and submitted his university applications. Phil then helped him with his transition from college to university. I am pleased to say that his support has been ongoing, and this has helped my son grow in confidence and become a successful university student. I would strongly recommend Phil and University Guidance to families with children who are intending to go to university.”

North London

“Phil is an excellent advisor who aided me with my UCAS application. Phil has a huge amount of knowledge on everything you need to know when applying to universities, from university choices to the personal statement. He knows exactly what universities are looking for, and this was clearly demonstrated by the offers I received. Phil was always willing and able to offer help whenever needed, and would make sure that it was of a high standard. I would very highly recommend University Guidance for anyone applying to university if you want to ensure your application stands out from the rest!”


“You simply could not turn to anyone better than Phil Moss to help with a university application. Our daughter’s place to study medicine at a Russell Group university has just been confirmed (August 2016). Phil’s help and wisdom throughout the application process has been invaluable. He not only understands the universities’ requirements, but also how to get the best out of teenagers, to complete their application and personal statements on time and to tailor their strengths to the universities’ requirements. We have turned to him for advice on many occasions throughout the process and have always been grateful for his expertise. We would recommend Phil without hesitation.”

Wanstead, London

Maxine: “Phil Moss has truly changed my daughter Rachel’s life!! At our initial meeting, with only a brief idea of what Rachel wanted to study, Phil came armed with a list of universities, courses, UCAS points and A Level grades required. This completely inspired Rachel to refine her choices, and enabled her to make an informed decision on what she wanted to study and narrowed her choices as to where she wanted to be. Phil’s knowledge of universities is second to none, not only the courses and the application process, but also concerning accommodation and social life too. As a direct result of his expertise, in addition to all of the above, his advice regarding Rachel’s personal statement meant that she received offers of places at all five universities to which she applied, and despite narrowly missing her A Level grades she was still awarded a place at her first choice, Cardiff, where she absolutely loves studying Social Science.”

Rachel (commenced university in 2014): “I firmly believe that I would not have got into Cardiff University without Phil. His expertise in courses and entry grades was a massive influence in my choice of universities and degree. As well as this, his knowledge of student finance and accommodation helped with issues I had when I gained my place. I am the happiest I have ever been at university and I owe this to Phil.”

Kae Faeff
London School of Economics LLB, UCL MA
Founder, ItsCollected
Founder, Zaggora

“As an international student I had a big dream and a tiny, but I hoped realistic, chance of studying at LSE. I remember to this day how I felt when I received my conditional offer to study LLB Law. The offer was largely due to countless hours of consultation, guidance and support from Phil Moss and his ability to see my potential and help me present it in my application. While at LSE, I created a society and held a number of positions in the students’ union, and upon graduation I studied an MA at UCL, worked in government and founded a number of successful multi-million companies. Phil has an encyclopaedic knowledge of universities, backed up with excellent connections within the sector, and is very highly respected. I wholeheartedly recommend University Guidance to any prospective student and their family.”

Mark Chalkley
Senior University Counsellor, UWC Red Cross Nordic

“Phil has been supporting RCN’s UK-bound students since 2007, travelling to a remote international school on the west coast of Norway to deliver lively, informative and often fun presentations, alongside one-to-one guidance meetings. He has also facilitated an excellent personal statement writing workshop and provides feedback on the students’ first drafts, often throughout the month after his visit. Without Phil’s support and guidance, my students would be less well informed and certainly less successful. He has helped RCN students gain admission to institutions like Oxford, Cambridge, UCL and SOAS, to name but a few. I am delighted that Phil continues to support both myself and my students, and I am happy to give University Guidance my strongest recommendation.”

Joel Kenrick
London School of Economics – BSc International Relations (1st); Harvard University
Boston Consulting Group

“Advice, support and encouragement from Phil Moss was a key reason I was able to take up a place at LSE. With extensive experience of British universities, his knowledge of the needs of international students in a globally competitive environment is first rate. I have no hesitation in recommending University Guidance to students wishing to pursue their education in the UK.”